• LESL Ware logo
  • LESLware_NecklaceBCard_rgb_990x575
  • LESLware packaging
  • LESLware_Workbench_rgb_990x575
  • LESLware_GrayNecklacesCanvas_rgb_990x575

“Wicked artful” makings

LESL Ware is a jewelry maker in Portland, Maine. I worked closely with the owner, Leslie, to come up with a brand image that accurately reflects the personality of her necklace creations. The logo mark incorporates an irregular pearl shape and a L-shaped swirl. The tagline ‘wicked artful makings’ leaves room for other hand crafted items and adds a fun (and local) way of indicating that these items are Made In Maine. Simplicity, fun, easy elegance and a muted color palette are the attributes of this brand.

I have known Diana personally and professionally for many years. When it came time to create a logo for my jewelry business, she was the first person I thought of. I have always admired her work ethic and aesthetic. She is very knowledgeable about design, color and layout. The experience was educational, fun and collaborative, and the results were better than I could have hoped. She is organized and patient, explains things very clearly to those who are not all that tech savvy. I highly recommend Diana and HatchHaus Design for any business that wants their brand to stand out and who are looking for a design partner for long-term success.

Leslie Forsdick, Owner & Designer